Éduc'alcool

Inpix enhances the Internet visibility of the organization.

Éduc’alcool mandated Inpix to showcase its educational mission regarding alcohol consumption on various Internet platforms.

Various activities were implemented:

• a new website to give the Quebec population direct access to information, programs and tools made available by Éduc’alcool;
• a Facebook page and a Twitter feed to start a dialogue with Quebeckers on the issues around alcohol consumption;
• a Youtube channel that provides access on demand to Éduc’alcool advertising campaigns;
• an Android version of the blood alcohol calculator, following the success of the iPhone version, downloaded more than 45,000 times since its launch in December 2010.

Finally, it should be mentioned that the Facebook game “Pocheman,” initially developed by Inpix in 2010 to enhance the Pocheville experience on Facebook, has just been launched in France by the association “À toi de choisir”, the French equivalent of Éduc’alcool.

It’s been a busy start to the year for Éduc'alcool!