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ÉducaloiÉducaloi, an essential service to develop on the InternetThe objective of the strategic planning was to support Éducaloi in its mission of popularizing legal issues, particularly in the field of family law, while counting on the new Web 2.0 communication strategies. Thanks to our workshop tested methodology of analysis and presentation, we conceived a detailed plan for optimal use of the production budget as well as a logical and effective deployment of the various elements of the plan. By addressing target customers, channels (Website, social media, search engines, partners' sites, emails, and portable applications), consultation contexts (house, school, office, public transport) and the types of media (text, images, audio, video), Éducaloi can now precisely meet the specific needs of its various customers. |








