Yellow Pages Group

Yellow Pages Group launches MarketProfiler, an automated online tool to help small businesses

Yellow Pages Group is Canada's leading performance media and marketing solutions company with serving 370,000 local businesses.

Yellow Pages Group has selected Inpix to develop, in a turnkey solution mode, MarketProfiler™, an innovative free online tool that gives small- and medium-sized businesses a customized snapshot of their web presence and consumer media consumption in their market.

MarketProfiler is the first automated online tool of its kind in Canada.

In just five minutes, with a few questions to answer such as market coverage of their business operations and sector, as well as yearly spending on advertising, MarketProfiler generates a customized report providing businesses with real-world information on:

How consumers use media in a selected market when searching for local businesses
How a website performs compared to those of competitors
How to improve online visibility

”MarketProfiler is designed to help businesses with their marketing strategy. It is free, simple and takes a few minutes to get pretty specific insights about the type of consumers in your market and about the effectiveness of your website. It is also a new way for us to add value to our existing and future business customers, by providing them with useful marketing tips, free of charge“, said Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group.

MarketProfiler