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Opéra de MontréalThe critics are unanimous about the relationship marketing program!The relationship marketing strategy set up for the Opera created a substantial increase to their income. The primary reason for the increase: a new site conceived to convey the entire Opéra de Montréal experience while making it easier to purchase tickets online and set up a powerful and reliable Customer Relationship Management (CRM) system. Inpix also orchestrated multichannel programs for the Opéra de Montréal that efficiently and harmoniously combines the call center, mail outs, emails and mass media. |
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