Pocheville

Drinking responsibly is a lot cooler!

At the heart of a public awareness campaign for youth aged 12 to 16 is an immersive and interactive platform humorously conveying the Éduc' alcohol message: moderation is always in good taste.

The challenge: Offer a young audience that disregards moralizing speeches with a fun-filled, alternative experience to help support them in choosing healthy behaviors in their future drinking patterns

Focusing on the game, the domino effect, amusement, the unusual, even what is extremely disturbing, Pocheville distinguishes itself from other social sites through its approach and content with everything explained on the Website and on Facebook.

Result: more than 160,000 youth registered on Pocheville, a unique destination to play and remember that "if I drink, I do it with moderation."

Pocheville
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