Tourisme Outaouais

Outaouais Tourism strengthens its online visibility

Acknowledged as "leader" and main interlocutor regarding tourism matters in the region by Québec Tourism, Outaouais Tourism contributes to economic development of the region by leading the regional consultation, information, marketing and tourism development.

Partner of the Quebec government for tourism matters, Tourism Outaouais plans, coordinates and implements, in partnership with its members, promotion and marketing of tourism destinations on identified markets.

The new Outaouais Tourism web portal, designed by Inpix in partnership with BleuBlancRouge and Tonic Web Studio, takes into account the public’s changing expectations, offering consumers a variety of tourism experiences.

To carry out this mandate, Inpix provided the following services:

  • Defining business objectives
  • Designing information architecture and defining site functionalities
  • Writing specifications (functional and technical aspects)
  • Choosing and guiding the technical provider (Tonik Web Studio)
  • Optimizing natural referencing

Brigitte Cérat, Communication and Marketing Director for Tourism Outaouais, offered these comments on the new site: “Congratulations to all of you for the brand-new Outaouais Tourism website! I’m very happy with the quality of the product, the result of the Inpix team’s expertise and dedication and the talents of BleuBlancRouge and Tonik Web Studio. Hats off to Inpix for having guided us throughout the entire project and for having so effectively erased the barriers between the various kinds of expertise.”

Outaouais Tourism
  • Strategic planning
  • Information architecture
  • Ergonomics
  • Functional analysis
  • Natural referencing
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